Website Analysis & SEO Services

If your business is new to the online world, or if this is your first website or blog, you might be asking What is seo? SEO, or search engine optimization, is the process of making a website or blog more easily and quickly found for specific search terms (or keywords) in search engines like Google. Since the concept was first introduced in the mid 90′s, SEO has become a popular add-on service for web masters.

Today, there are thousands of websites all vying for attention for the same search terms or keywords on the search engines. A website or blog that isn’t properly optimized with SEO doesn’t have any hope of being found in such a competitive marketplace. SEO services will help you to determine exactly which keywords you’d like your website to show up for, and then help your site reach rankings on the first page of search engines so that it has a higher chance of being found by the right customers – the ones who are ready to sign up or buy.

It’s important to realize that not all search engine optimization experts are created equal. Each search engine optimization expert has his or her own method for helping a site to achieve top rankings. But some methods are more accepted than others, and some methods aren’t accepted at all. You’ll need to ask your potential seo service provider what their methods are, why they’ve chosen to use those methods and what their success rate has been. It’s a good sign if the search engine optimization expert can prove that their methods are accepted by the search engines. Don’t be afraid to ask these questions. Otherwise, you may end up doing your website or blog more harm than good.

Website accessibility refers to how easily your website can be accessed and viewed by site visitors. Website accessibility is extremely important because your site visitors could be using a variety of means to view and interact with your website. During website development, it’s important to consider how your site will look and function on a Windows PC, a Mac, different web browsers and mobile devices. If your site doesn’t look good or function well on one of these platforms, you could be losing customers. Knowing how your site performs across all of these platforms will help you find weak spots and problems so that you can improve your customers’ experience.

Website usability is all about how easily a visitor can interact with your website. Factors such as your site navigation, page loading time, shopping cart or call-to-action placement can affect a user’s ability to move through your site and perform the desired actions. Usability is something you should always be testing in order to find ways to improve your customers’ experience. Having your site’s usability evaluated can give you a head start in the right direction.

Usability is also about security. It’s important to make sure that the processes visitors will have to perform on your website are secure enough to protect their personal information and financial details. One of the main factors that affects whether a customer will sign up with or buy from your site is your level of security. Our usability evaluation can help you determine how secure your site is, what security options your site will need for the kind of information you collect and areas for improvement in gaining customer confidence and trust.

Website findability is simply how “findable” your website is, whether on search engines, directory or social networks. There are several factors that influence a site’s findability, including search engine rankings, inbound links and social media presence. It’s important to have your site’s findability evaluated at least 2 times a year to ensure your site maintains its search engine rankings and and traffic.

Every site should have a decent analytics software installed to closely monitor website traffic and visitor trends and behavior. Analytics help you to find strengths and weaknesses in your site’s content or usability as well as determine what content your site visitors relate more to. Analytics can help you monitor your marketing campaigns in order to determine success or find opportunities for improvement. But you’d be surprised how many websites don’t utilize the advanced analytics necessary to provide extended visitor data. Not every analytics software is created equal, so undergoing a full website analysis will help you find the right analytics for your website.

It really depends on how your website was developed. If you chose a web designer that focused on these elements, then you may not need to have a website evaluated. In most cases though, web designers and developers may focus most of their attention on the look and direct functionality of your site. But they may not regard your site’s development from the eyes of a customer. It is sometimes better to have your site evaluated by an expert who is trained to think like and develop for customers.

Or if it’s been a while since your site was developed, you may want to have your website evaluated to ensure it meets the most up-to-date standards for the factors above as well as security.