Press Releases

Press releases hold a variety of benefits for businesses. They can assist businesses in announcing new services, important updates or community events. They can be used to alert the public to mergers and partnerships, and even private companies going public. Business press releases can help to bring your website, blog or organization a boost in targeted traffic. One of the best things about press releases is that they’re very portable – they can be distributed and viewed across a variety of platforms including the Web, print publications and visual media. That means more opportunities for exposure!

It’s important to realize that press releases are meant to deliver timely and important information on current events. While they’re perfect tools for important announcements, they’re not meant purely for advertising. You should only use press releases for announcements that are truly newsworthy – announcements that will provide useful information for readers. By useful we mean information that will create change in the community or the economy, or the way others live or do business. Otherwise, your releases will not be widely read or accepted by journalists and other media sources.

You are certainly welcome to write your own release. That way, we can focus on optimizing it and distributing to the best venues possible. But if you’d rather have help, we provide professional press release writing services with both of our packages. We’ve been creating press releases for companies in a variety of industries for the past few years, and understand exactly what formats and styles are accepted by the most common platforms. To view a few of our press release writing samples, contact us.

Yes! When you sign up for one of our press release packages, we’ll meet with you to determine the most profitable keywords for your release. Then we’ll optimize your press releases for those keywords, even including supporting images and contextual links. This search engine optimization will ensure that your release is picked up by search engines as well as a variety of other sites. Potential customers will be able to find your release when they use your chosen search terms, even within the first few search results.

In the case of our press releases, contextual links are links within the content of your business press releases that are added during the press release writing phase. These links are usually important keywords that link to various pages on your website or blog. Contextual links are beneficial because they add SEO benefit to your press release, and can provide high-quality backlinks to any page of your website or blog that you choose. You can use them to highlight specific products or services, testimonials, demos and more. Not all press release services offer contextual links, so if you’re interested in the added SEO benefit for both your release and your website considering choosing a service that offers them.

Our online distribution includes submission of your press release to such networks as Google News, Yahoo News and sites within the PR Web network. It also includes submission to related social networks.

Our media distribution gives your release the opportunity to be seen and picked up by a huge network of journalists. Such distribution has helped our past clients to secure interviews and even requests for news program appearances.

Print distribution includes submission of your release to some of the world’s most respected and read publications such as the New York Times, Wall Street Journal and more. You’ll have the opportunity to choose which publications you’d like your release to go to. You can even choose up to 10 of them!

Once your press release is created it will be important to ensure that it’s as captivating as possible. Images and video can help provide additional ways for readers to interaction with your release. And interaction is good, because the longer readers stay on your press release page, the more likely they are to read the full release, visit your links or even contact you. Also, some users are more inclined to take action from something visual like video rather than just text. This will ensure that your release appeals to a wider audience and brings you more traffic.