Media Kits & Catalogs
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Media Kits & Catalogs
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Why would I need a media kit or catalog?
Media kits and catalogs can be useful for several reasons. Media Kits are generally created to provide specific historical and statistical information about a company. They’re generally used to attract advertisers, partners, sponsors or investors. You could put this information on your website without creating a media kit, but that might make it less convenient for busy executives who would want all of your key information in one place. Also, a media kit provides an easier method for executives to present your company and business offer to their board members or other key decision-makers.
Digital catalogs provide a more creative and portable way to display and feature your products. Just like physical catalogs, they can provide pricing, size and other important information about your products. Unlike websites which have additional content besides your product pages, a catalog would focus specifically on your products and can be viewed both online and offline.
Digital catalogs provide a more creative and portable way to display and feature your products. Just like physical catalogs, they can provide pricing, size and other important information about your products. Unlike websites which have additional content besides your product pages, a catalog would focus specifically on your products and can be viewed both online and offline.
How can I use a digital media kit or catalog once it’s created?
Once you have a media kit created, you can make it available for download from your website, blog or social networks. You can also send it by email to potential investors, partners or sponsors. You can print it out and take it to meetings with potential partners. You can even attach your media kit to related press releases.
Catalogs can be made available for download from your website, blog or social networks. It can be put into widget format so that your customers can share it with friends & family. You can even print them out and make them available for customers in your physical shop.
And for both, you can distribute them to document-sharing sites such as Scribd or eDocr.
Catalogs can be made available for download from your website, blog or social networks. It can be put into widget format so that your customers can share it with friends & family. You can even print them out and make them available for customers in your physical shop.
And for both, you can distribute them to document-sharing sites such as Scribd or eDocr.
How often should I update or change my media kit or catalog?
It depends on your business, your industry and the kinds of changes going on at your company. Media Kits should probably only be changed when your business hits critical milestones such as merging with another company, entering into a partnership, going public or securing high-profile investors or sponsors. A catalog might need to be changed a little more often depending on the industry. Most ecommerce sites will likely have different promotions for each season, so you might want to change your catalog for each season in which you have new promotions.
Do you offer any distribution for media kits & catalogs?
Yes we do! We start you off by providing distribution (complete with SEO for your main keywords) to the top 3 document-sharing websites: Scribd, eDocr and DocStoc. From there, you can share your new media kit or catalog on social networks and anywhere else you choose!
Can my media kit or catalog be viewed on mobile devices?
Yes! Because your media kit or catalog will be delivered in PDF format, it can be easily viewed on smart phones, ereaders and tablets – anything that allows a user to view PDF documents. And if you’re looking to make the jump to the mobile market, you’ll soon be able to display your catalog as a branded mobile app! For details, click here.
