James Capital Management Logo Concept

This is one of 4 logo concepts for James Capital Management, a hedge fund management firm, presented in a public contest on 99 Designs. This concept includes 3 main elements: an upside-down umbrella representing how the company helps its clients to collect investments, a series of shields that represent the multiple layers of protection the firm provides to its clients’ investments, and the letter “J” which represents the company’s name and can also be viewed as the handle for the umbrella.

We kept this concept sleek and simple, and presented it in green because of the color’s connection to the financial industry and also because the color green is a signal for moving forward or going through with a plan or idea.

Received 4 out of 5 stars!
Contest Holder’s Comments: “Good work. We like this for a couple reasons. You are the first to explain your idea completely with us. Thank you.”