ILCG Logo Concept

This logo concept is for ILCG – McChain, Miller & Nissman, a law firm specializing in estate planning, presented in a public contest on 99 Designs. This logo design was inspired mainly by the contest holder’s business brief, as well as what we know of the legal industry. We chose a few concepts within the logo that represent different aspects of this firm. The tree and its branches represent the various branches of their firm and the legal aid they provide. The tree also represents the growth and continuation of their clients’ estates from generation to generation.

The pillar depicts their firm as a steadfast foundation for Estate Planning and in essence, a steadfast foundation for a family’s future.

Finally these icons are encompassed in a shield, which represents the protection that ILCG provides for its clients’ assets and estates. Monochromatic versions are included.