
This is a logo concept for Ad Shouts, a social media-driven ad network, entered in a public contest on 99 designs. The concept centers on the idea of trying to capture the attention of a customer-base, which is why we chose an image of something everyone could relate to. The horn icon contains the word “ad” and can easily be viewed as a “board game piece” being placed on a particular space. This combination horn/ game piece has a rss feed-like image at the top representing a broadcast of some kind. The white speech bubble surrounding the horn / game piece icon relates to the communicative message of responding virally, and also contains the font that has a large “o” in the middle (also connecting with the image of shouting).