This concept is for Spiral Entertainment, a social event company in Atlanta, presented in a public contest on 99 Designs. As this company is known for planning and hosting upscale social events, we thought the image of our logo concept on a sleek bottle design would help the contest holder to visualize their brand as abstractly elegant and modern.
The “S” and “E” for Spiral Entertainment are well represented in the spiral icon, which can easily stand alone as well as be incorporated with the text portion of the concept. As an icon on its own, the spiral would also be very recognizable – an important feature for re-branding.