This is a stationary presentation for ILCG / McChain, Miller & Nissman, an estate-planning firm, presented in a public contest on 99 Designs. The concept of the logo stems from several aspects of the contest holder’s law firm – the tree representing their various physical locations as well as the branches of law they specialize in, the column depicting their firm as a solid foundation in planning for the future, and the shield that surrounds these elements representing the security and protection this firm provides for its clients’ assets and estates.
Professionally-design stationary is an integral part of a law firm’s brand, so we used the original concept to create a sleek-logo stationary kit with all of the most common elements a business in this industry would need. This provides the contest holder with a unique way to see how their brand can be dispersed on an operational basis.