Infographic: The Business of Blogging
2 comments Apr 15, 2011 | Infographics
We’re all about blogging this week, as some of you might have seen from our recent post on whether blogging is dead. So in keeping with this week’s theme, our infographic of the week shares some quick insight on the state of business blogging from last year and this year. Have a look, then we’ll share why we chose to visualize these particular stats and the industry opportunities we seen in the coming months.
Click to see the full infographic.
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Why We Chose These Statistics
A Look at Numbers that Directly Affect You
One could say that any of the current business blogging stats might directly affect businesses. However, we decided on these for a few reasons. First, we felt that these stats might have a direct affect on your blog marketing and web marketing strategies. The numbers give insight that could be useful for everything from when the best time to blog is to how you need to structure your web marketing to target the majority of regular bloggers. There are also a few industry opportunities we thought you might want to be aware of so that you can take advantage of them going forward.
A quick look at the infographic tells us that the majority of bloggers are men. This is important for 2 reasons. Men respond differently to certain topics, marketing messages and correspondence than women do. They also tend to blog at a different time of day (as you’ll soon see in the next part of our Science of Timing series). So keep in mind that when you’re blogging or commenting on blogs, you’re more likely to be dealing with men authors than with women. Be sure you understand how to talk to men and get your message across in a way that works for that market.
We can also see that a small number of bloggers engage in mobile blogging while an even smaller percentage are actual professionals and self-employed individuals. Here are 2 areas where we saw a lot of opportunity. Mobile blogging is expected to increase dramatically this year, especially with the rise of the tablet industry. This could also mean an increase in the number of professionals and solo entrepreneurs blogging on the whole.
And it comes as no surprise to us that WordPress leads the market in terms of the preferred blogging platforms. Blogger still sits in second place, as it has for many years now. And other platforms such as Movable Type and Tumbl.r remain more popular than platforms like Drupal & Joomla (perhaps because of the learning curves associated with each).
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Blogging Opportunities for Businesses & Professionals
How to take advantage of these stats to increase leads & sales
So how can you use all of this to your advantage? We thought of a few quick ways that we hope will be helpful, and we encourage you to post your own tips in our comments below!
Create campaigns targeted toward men aged 35 – 44. We also saw in some of the other stats not mentioned here that the majority of bloggers are aged 35 – 44. And since you know that the majority of bloggers are men, you may want to test new web marketing campaigns geared toward this audience if you’re looking for partnerships with influential bloggers, reviews from bloggers or back links.
Calling All Women! Women make up the lowest percentage of bloggers, which means that if you’re a woman there might be a chance for you to build a big name for yourself without a whole lot of competition! If you’re already a woman who blogs, there might some opportunity here for you to start meetup groups and networking groups around the topic of business blogging just for women to give the numbers a boost.
Get the jump on competition by blogging often. Again, 13% is a pretty low percentage in terms of professionals and self-employed individuals who blog regularly. But that means that you can get in and carve out your place in the industry without a lot of competition. We suggest you start blogging a few times a week to begin making a name for yourself.
If you’re a marketer, get into mobile. We see opportunity for both bloggers and marketers in the mobile sector. Marketers can start to target mobile bloggers via ad networks such as Ad Mob. Businesses can also offer specific services for mobile bloggers or create advertising relationships with local bloggers using geolocation services. If you’re a blogger, start blogging on the go to increase RSS subscribers and relationships with local businesses. With so little competition here, there’s a lot to be gained on both sides from mobile blogging.
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See other opportunities from these stats? Share them with our readers below!
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For me.. Blogging it more of a hobby.. But making my hobby as a business sounds like a great idea.. Thanks for sharing your thoughts with us.. I really love to hear from the expert..
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